TORA MATCHA · SHIZUOKA
Tora was built from within Japan, not from afar. Over a decade of living and working there taught us that quality doesn't start with the packaging; it starts with the season, the farm, and the trust built over time.
From Japan, from within
When Japan is your workplace and daily life, the selection process changes. You learn that the best details aren't always found in export lists, and trust with the producer isn't built in a single visit or a single season.
That's why we have an operational presence in Tokyo, staying close to the farms, factories, and decisions that make a difference in your cup.
We don't just look for matcha that looks good; we look for matcha whose story we know before it reaches the package.
Shizuoka · Yoshio Family
We work directly with Shoji Yoshio and his family, a multi-generational tea farming family in Shizuoka. This direct relationship allows us to understand the field, the season, and the harvest, then choose the grade based on its actual use.
That's why we don't treat matcha as a single category. What's suitable for drinking with water isn't necessarily what remains clear with milk, and true quality is choosing the right grade for the right experience.
Tora Standard
We select each product based on what it actually offers, and we explain these details before purchase instead of relying on general words about quality.
Two Grades, Two Clear Uses
No single grade suits everything. That's why we offer two clear options instead of complicating the choice.
PREMIUM MATCHA · 50G
Spring harvest from Shizuoka, with a smooth texture, high umami, and low bitterness.
BARISTA MATCHA · 100G
Summer harvest from Shizuoka, with a clear vegetative flavor and medium umami.
BEYOND MATCHA · 抹茶の、その先へ
Tora builds a complete experience around matcha: tools that facilitate preparation, content that explains the difference, applicable recipes, and support for cafes and projects that want to serve it as it deserves.
Whether it's a pure cup or a daily latte, there's a clear grade for every experience, and the Tora team is available to help when needed.
TORA Matcha is a brand managed by 2Easts Company.